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OVERVIEW

 

The process of digital life after death is an issue that urgently needs design intervention. As designers, we can facilitate a smooth digital end-of-life experience and rethinking how future generations may access the digital memories captured in our photographs, tweets, and various bits and bytes of mementos.

Rememo is a digital afterlife system that allows people to preserve data and share memories of friends and family who have passed away. Choose a family member, a friend or only someone important to share your memories and stories and Rememo AI will help you organize and filter your memories.

 

ROLE

Strategy

UX Research

UX Design

TIME

10 Weeks

Fall 2019

TEAM

Aashna Poddar

Yuan Fan

Sofia Telatin

TOOLS

Indesign

Sketch

Invision

Premier Pro

 

PROCESS

I along with my team decided to use Double Dimond as our framework for innovation for this project.  Double diamond is identified in four phases in the design process: Discover a deep dive into the problem we are trying to solve, Define: synthesizing the information from the discovery phase into a problem definition, Develop: think up solutions to the problem and Deliver: pick the best solution and build that.

Discover

Define

Develop

Deliver

Desk Reseach

Network Analysis

Market Identification

54 Survey responses

15 User interviews

Defining Users

4 Empathy maps

8 Personas

Key Insights

Design Criteria

Concept Sketch

Card sorting

Prototyping

User Testing

Service Blueprint

Brand Design

Business Plan

Visual System

Final Designs

Sales Video

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

 

Phase one  / 

DISCOVER

 

We conduct in-depth interviews in order to dig deeper into the topic and discover users’ needs. After developing an online survey in which we received more than 60 responses. We realized that digital users don’t have the knowledge to deal with their data afterlife.

PROBLEM STATEMENT

The dead are becoming increasingly present in cyberspace. Dead profiles on Facebook was estimated to be increasing at a rate of 19,000 daily. Sometimes by the end of the century, depending on Facebook’s user growth rate, the dead profiles are even expected to exceed the number of living users, thereby creating a form of the digital graveyard. This development opens up new opportunities for commercial enterprises to monetize the digital afterlife of departed Internet users. But it also poses some severe challenges regarding the ethical status of such data.

The process of digital life after death is an issue that urgently needs design intervention. As designers, we can facilitate a smooth digital end-of-life experience and rethinking how future generations may be able to access the digital memories captured in our photographs, tweets, and various bits and bytes of mementos.

 

How might we utilize digital memories to build emotional the connection between the living and the deceased?

 

  1

SECONDARY RESEARCH

To understand the market better, we conducted secondary research. We decided to do popular media scan research. The research was useful to understand even more the actual problems and opportunities

4 IN 10

Only Americans have

a will or a living trust

LACK

of support information provided to Facebook users in the case someone dies

 

  2

MARKET

ANALYSIS

We used Porter's Five Forces to analyze the competitive rivals, potential entrants, suppliers, customers, and substitute products that may influence our final solution. We also mapped the 2x2 matrix helped us map various services offered to users to manage their digital life after death. We discovered opportunity areas of the saturated market and areas where there may be an opportunity to improve the overall experience. 

8000

Facebook users die

everyday

$31 BILLION

Collectively amounts of
digital assets value

Bargaining

Power of Supply

 

In the market, the data is seen as currency, however, right now users are not paid for giving away their data

Low

High

Threat of

New Entrants

 

The market is new and growing, and companies who are going after data are starting to be interested in retaining data even after death. Moreover, entering the market is easy due to low regulation

Bargaining

Power of Buyer

 

Its a new industry, users are still trying to adapt to idea of data after life

Threat of

Substitutes

 

Options available on the market are growing, 
however they are not easy to find and rely on

Low

Low

Low

Low

Accessible

 

Insta

Snapchat

Facebook

Digital Death

Legacy Locker

2X2 AXIS

ANALYSIS

High Value

 

Google Datbot

Safe Beyond

Ethernite

High

Accessible

 

Google Cloud

Low Value

 

 

  3

NETWORK

ANALYSIS

To analyze the stakeholders involved in the ecosystem, we mapped out into a stakeholder map. The map helped us identify all stakeholders involved and their interests. It also helped us ensure that we had the right representation of voices in the room.

Heir

02

Partner

Family &

Friends

04

Designer

Hacker

Data

Analyst

Dying Person

01

03

Laywer

Insurance

Attorney

Dying Person

Anyone who is  suffering from a illness or could die soon in the future and is concerned about data afterlife

01

Heir

Anyone who has recently lost their loved one and has/hasn't been able to nominate a legacy contact

02

Attorney Agency

Anyone who has experienced with data management afterlife

Data Analyst

Anyone who deals with account setting at Facebook and other digital platforms

03

04

 

  4

USER

RESEARCH

Upon completion of stakeholder maps in the previous sections, we planned to conduct in-depth research in order to dig deeper into the problems and real user needs. After defining our user group, we started developing survey (57) questions to further develop the topic and to understand the user and needs.

Dying Person

Anyone who is  suffering from a illness or could die soon in the future and is concerned about data afterlife

15

Heir

Anyone who has recently lost their loved one and has/hasn't been able to nominate as legacy contact

02

Attorney Agency

Anyone who has experienced with data management afterlife

Data Analyst

Anyone who deals with account setting at Facebook and other digital platforms

01

02

2%

42%

20%

70%

15%

6%

30%

28%

24%

15%

Hard Drive

icloud

Dropbox

Google Drive

Linkedin

Twitter

WeChat

Instagram

Whatsapp

Facebook

Where do you store/upload/leave most of your online data?

?

SURVEY

RESULTS

60

IN-DEPTH

INTERVIEWS

Upon completion of stakeholder maps in the previous sections, we planned to conduct in-depth research in order to dig deeper into the problems and real user needs. After defining our user group, we started developing survey (57) questions to further develop the topic and to understand the user and needs.

 “I’m worried that the data I leave 
 behind will not reflect my personality” 

INTERVIEW

QOUTES

  “(...) Keep for my next generation”  

What would you like to do with your personal data when you pass away?

  "I have seen photos and video could be a   good medium to tell a story"  

  “(...) Give it to my kids and tell them my     story and thoughts”  

 “(...) I hear that the process to get data for  my loved ones is long and stressful ”  

What kind of data do you value the most?

?

Text, Calls, Voice messages

Photos & Videos

Work Documents

Work-related files

Entertainment Files

Medical records

 “(...) I would like to transmit a
lesson and tell them my story”  

 Plans to give the data to the kids to tell 

 them a story and thoughts 

 
 
 
 

Phase two  /   

DEFINE

Once we had everything we started affinitizing and organizing our data points and insights. What emerged was that the people interviewed expressed the desire to leave an impact on the world through their data even if they lack the necessary knowledge and tools to do it.

 

  5

CREATIVE

BRIEF

The more time we spend online, the more we scatter pieces of ourselves around the web that together form pictures of our real lives, identity, tastes, preferences, habits, and opinions. Its a concept many of us don't give much thought, but what happens when you die in this world and the virtual parts of you go on existing? 

This project aims to identify the current role of digital data in people's lives and explore new ways for remaining their experience with data afterlife.

For people who are more likely to spend time and money on digital assets rather than physical media

Preserving one's digital afterlife creates a dual opportunity. One can preserve data and memories while simultaneously taking comfort in the digital stories and support memories

          WHO          

          WHY        

          WHAT         

A digital afterlife system that allows people to preserve data and share memories of friends and family who have passed away

EMPATHY MAPS 

& PERSONAS

After the primary research and insights, we set back together and we started organizing our data points and insights from the survey and secondary research and in-depth interviews.

We did empathy maps to gain deeper insights into the users. We split the empathy maps into 6 quadrants (Who, Think&Feel, See, Do, Say, and Hear), with the user in the middle. Empathy maps provided us a glance into who a user is as a whole and their needs.

Someone who is suffering from an illness or would die soon in the future 
Age group - 45-80

 

User

group one

I don’t know how to set up an heir for my digital accounts

 

I want to do something with my data but I do not know how

 

WHO

FEEL

I heard digital data afterlife can be important in the future

 

I hear that the process to get data for my loved ones is long and stressful

 

I would like to keep 
meaningful photos and 
information
that my family would need

 

HEAR

Dying

Person

SEE

I have seen photos and video could be a good medium to tell a story

 

I see people share stories of their deceased loved ones  on social media

 

SAY

DO

I think my son would keep my data very carefully and I believe he would rely on it to remember me

 

Transfer data for the next generation as lessons

 

I often go back to photos that I have online to cherish the good times

 

Plans to give the data to the kids to tell them a story and thoughts

 

PAINS

Uncertainty of knowing what to do with the data 

No awareness about data management afterlife

Worried about how the family will overcome the mourning process

 

GAINS

If I can actually manage to do something with my data, it will be a surprise to my love ones

Stories and lessons I have learned in my life can be transmitted thought out generations in my family

 

 

  6

KEY

INSIGHTS

Storytelling

People like storytelling as the method to transmit their data to their loved ones

Awareness

People are not aware how to deal with data afterlife

Trust

People do not trust digital platforms will use their data in the future

Impact

People want to leave an impact on the world through their work even after they are gone

Improve Service

People find existing services lacking in emotional support and user experience

Filter

People want to filter their data to make sure to leave only the necessary behind for their loved ones

Physical Entity

People want to leave their data in a physical entity as in the future the physicality of the object would disappear

 

Phase three  /   

DEVELOP

To generate ideas we organized a brainstorming session that was done with the whole class. We used the five E’s method to touch different moments in the user journey. The brainstorming session included creating a quick drawing that simplifies the ideas and concepts that the participants wanted to express. The best ideas were voted and selected at the end.

 

  7

CONCEPT

GENERATION

The conception started with a brainstorming session that was done with the whole class. We used 5'Es - Entice - Enter - Engage - Exit - Extent to brainstorm different ideas for different moments in the user journey. The brainstorming session included creating quick drawings that simplify ideas and concepts.

After the brainstorm session, we started affinitization process using a design matric divided into four categories Not different - Not good, Different not good, Good but not different, Different and good. We positioned each idea on the selected spot and then we combined similar ideas and selected the one that showed more Opportunites. 

From the idea selected we created our objective - the design criteria that we wanted to keep in mind while designing the signal service-solution.

Awareness

Increase awareness about

data afterlife and creating a easy and clear selection

of the legacy contact

In one place

Easy connection of

all digital memories

Organize and Filter

Organize and filter 

memories based

on the chosen Legacy contact by AI

Curate Memories

Enhance personal

memories by giving

them a voice

DESIGN

OBJECTIVE

 

  8

PROTOTYPE

& TESTING

To generate ideas we organized a brainstorming session that was done with the whole class. We used the five E’s method to touch different moments in the user journey. The brainstorming session included creating a quick drawing that simplifies the ideas and concepts that the participants wanted to express. The best ideas were voted and selected at the end.

  “(...) Will I be able to share     memories?”  

After developing and reviewing our paper prototype, we tested our paper prototype with our users would have to take. We mapped out before, during and after stages of our service. 

CARD

SORTING

After developing and reviewing our paper prototype, we tested our paper prototype with our users would have to take. We mapped out before, during and after stages of our service. 

USER

TESTING

SERVICE

BLUEPRINT

After developing and reviewing our paper prototype, we developed the service blueprint to map all the steps our users would have to take. We mapped out before, during and after stages of our service. 

 

Phase four  /   

DELIVER

 

  9

BUSINESS

MODEL

An easy and meaningful way to access data

Creating an emotional connection between the living and the deceased

(Emotional support)

Adding more value to the data once the users 

Increasing awareness regarding legacy contact and digital data afterlife
 

KP

KA

VP

CS

RS

CR

CS

C

KR

Google

Ancestry

Facebook

Insurance

Lawyers

Financial

advisors
 

Someone who has the desire to leave and pass by his/her data to loved ones and family

Someone who is dying from some decease and see his/her time-limited and wants to leave story/impact on the family. Someone curious about the platform who wants to store and collect data of their 
loved ones

Collect and curate data

Maintain the platform

Expand the services

Get started with lawyer firms

Digital support through help page

Direct marketing

App developers
Customer sources
Gathered data
Privacy policies
Encrypted data

Advertisement on social media, lawyer, financial advisor and insurance

First degree network

Word of mouth

Marketing advertisement
Data container    R&D
Commission to delivery service
General administration cost

life time subscription
One time payment with 14 days trial
Different fare plans ($199, $299)
Data collection

We build the design systems to provide a reference for a consistent look and feel across the platforms. The voice and tone intend to deliver a sense of energy and efficiency.

VALUE

HYPOTHESIS

          WHO          

           FOR           

A private business who value digital data and its emotional value

People who value their digital data and want to leave an emotional impact with their data to their loved ones

       SERVICE       

A personal service that helps you to seamlessly curate digital memories and leave an emotional impact even after we pass away

     PROVIDES      

A platform to collect, organize, filter and curate data for your loved ones

        UNLIKE       

Other services and platforms who do not add meaningful experience to the data

     SOLUTION     

Give users an easy assess to personal data and curate memory lane for their loved ones

 BRAND  

 DEVELOPMENT 

Creating a brand pyramid helped us build a foundation of our brand which could further be used to create our overall brand look and feel.

 

  1

Taking into consideration of the brand pyramid, We developed our brand identity. The name Rememo is inspired by the notion of remembering memories and moments. The shades of orange indicate and radiate warmth and energy, which stimulates the emotional connection while curating memories. Blue is the color of trust - which would simulate the emotion of trusting the platform with users' digital data and create something special and meaningful for their loved ones. 

 

Rememo

SYNC YOUR ACCOUNTS

Connect memories from all of your accounts and import everything that matters

Your personal service helps you to seamlessly curate digital memories and leaving an emotional impact even after we pass away

LEGACY

CONTACT

Choose a family member, a friend
or simply someone important to share your memories and stories together

RECORD

& LISTEN

Give your voice to your personal
memories and surprise your loved
ones. Rememo AI will capture key
words and suggest memories

ORGANIZE & FILTER

Rememo AI will help you organize
and alter your memories based
on the chosen legacy contact

CREATE YOUR UNIQUE MEMORY LANE

Generate your personalized memory lane. Add photos, videos, and every memory you want to leave to your love ones

MORE SCREENS

MARKETING VIDEO

 

WHAT I LEARNT

Alliance: To keep your team together and involved throughout the process, the research findings must be shared and discussed together. The users and their pain points need to be acknowledged when making any conclusions as a team. 

Aesthetic preference is real: Users are fascinated with products that are well designed. Users during our demo testing were fascinated by the colorful and playful palette of our solution and we're excited to participate in demo testing. The delicacy of the problem was well balanced by the fresh and colorful look and feel of our product

Click here to check the entire process book.

Let's connect

If you want to learn more about my work, or just want to grab some coffee, I'd love to chat  me@aashnapoddar.com