Hello!

I'm Aashna,

(aash-naah)


I'm an interior architect turned experience designer, and I thrive at the intersection of research, design, and strategy. I began my formal career in architecture, embedding myself in the practice of systems design. However, I quickly identified the gap in the process that lacked research on user needs. My curiosity to learn about the user and design processes that can help create human-centered products has been my driving force to purse design management. I focused on the rapid ethnography, strategic acumen, idea generation, interaction design, and managing design processes for user-centered design during my graduate studies.

Trained in systems thinking, I don't see processes as linear. There's a constant need for change in perspective that has to occur when approaching complex problems. Whether I'm mapping pain points to understand business and user needs or illustrating design opportunities, I strive to achieve the goals by implementing an iterative design process. I strive to create not only user-centered designs but also user-centered strategic vision and portfolio plans. I accomplish this by focusing on the present while simultaneously using strategic foresight to design for the future. If you do not find me solving a new design problem, I may be hiking or playing board games or watching a new movie. Click here to look at my previous architecture projects.


Design & Work

Experience

UX Design CO-OP
Retail Business Services

Ahold Delhaize
Jun 2020 - Current
Boston, MA

Currently collaborating with researchers, stakeholders, product managers, and developers from various teams to ship user-centric, pixel perfect, and accessible user experiences. In a Scrum/Agile environment, leading design for mobile and kiosk apps that will facilitate the ordering process of pre-cooked meals for customers at Hannaford and Gaint grocery chains. Working with stakeholders to conduct research activities with retail ops and store managers. Leading insight synthesis to drive product decision-making. The solution will help associates and grocery stores respond effectively to various emergencies. 
 

UX Designer
SCADpro + Big Bon Foods
Apr 2020
Savannah, 
GA

Collaborated with BigBon Foods to redesign their web app. Held design thinking workshop with the stakeholders to find innovative solutions to survive the pandemic. Designed user flows and wireframes to allow users to pre-book their meals for the food truck.

Interior Design Intern
Gensler
May 2018 - Aug 2018
Boston, M
A

 Collaborated cross-functionally with architects and interior designers to design and implement spatial strategies for workplace design by understanding user needs. Individually conceptualized and created interior elements, material board, and renderings. Co-ordinated with the clients, vendors, and consultants and reviewed the progress.

Interior Arch CO-OP
PVDRS
May 2017 - Dec 2017
Ahmedabad, India

 Led the design process from brainstorming, and ideation to design development of a residential project. Responsible for design and construction development document sets. I have worked on space planning, furniture language, material palette, technical drawings & specification for the project.

Design Intern
Gemius Design Labs
Jan 2014 - Jul 2014
Surat, India

Worked under the graphic studio on design development and produced sketches for the comic strip - Part of India’s first 3d comic strip for primary school children. 

Education

MA Design Management
Savannah College of Arts & Design
Sep 2019 - Dec 2020  /   GPA 4.0
Savannah, Georgia

Exchange Semester
University of Cincinnati, DAAP
Jan 2017 - Aug 2017  /   GPA 3.83
Cincinnati, Ohio

BA Interior Design
CEPT University
Jun 2014 - May 2019   /   GPA 3.83
Ahmadabad, India

I can help you with

Design Research

To learn what our users want; I conduct qualitative research to deeply understand our customers and blend quantitative data to bring a strong point of view and accurately frame the problem.

Design Strategy 

Combine human-centered insights with business goals to create value propositions and multi-channel experiences informed by objectives and outcomes.

Design Sprints

Guide the team to design and test solutions for critical challenges in building products and services using frameworks within one week.

Workshop Facilitation

When a Design Sprint isn’t suitable, a design thinking workshop helps. I’ve run several workshops for my projects to gain insights into user testing for digital products.

UX Design

Design and deliver the best possible user experience for products and services to your customers, meet business needs that are consistent, coherent, and usable, and ultimately desirable. To learn more about how I arrive at the final best possible solution for a complex problem, take a look through the  work

Let's connect

If you want to learn more about my work, or just want to grab some coffee, I'd love to chat  me@aashnapoddar.com