
Jabra Enhance
PDP & PLP redesign
I collaborated with the Growth Team to launch the Product Listing Page (PLP) and redesigned the Product Detail Page (PDP).
The primary objective was to empower customers to make informed decisions when selecting a hearing aid model that best suits their specific hearing needs, while also increasing the Average Order Value (AOV) for our premium model.
My responsibilities included proposing the design strategy, handling the user experience (UX) design, creating the visual design, and conducting testing for the new PLP and PDP pages.
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Role
Senior Product Designer, Jabra Hearing
Team
Growth - Design Manager, Product Manager, Engineering & QA
Timeline
2022-2023
Tools
Figma, Jira, Amplitude, HotJar, Google Suite, Usertesting.com, Slack