Hello! I'm Aashna, a Product designer focused on turning stories & ideas into strategies & meaningful experiences across digital & physical realms.

 

Currently at Lively, strategizing on the post-purchase experience, designing the new Lively App, and empowering people with hearing loss to hear better.

Previously, I designed B2C meal ordering systems at RBS, Ahold Delhaize, and spatial experience at Gensler

​Check out my work below 

Product Strategy + Design - B2C

SCAD 

Tired of forgetting what food you have at home?  Try Amazon Prime Now Smart Grocery Plan 

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Product Strategy + Design - MVP - B2C

RBS, Ahold Delhaize co-op 

Want to view deli meals options in one place?  Try Giant's grocery in-store kiosk experience

UX Research +  Strategy + Design 

SCAD 

Sustainability in the furniture industry?

Try Creculare toolkit to become carbon neutral

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UX Research + Product Innovation + Design 

SCAD 

Unable to access digital life of your loved one?  Try Rememo for a lasting digital legacy 

Product Design - POC - B2C

RBS, Ahold Delhaize co-op

Stressed planning for your daily meals?   

Try Hannaford's meal scheduling app 

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Product Research, Strategy + Design - MVP - B2B

RBS, Ahold Delhaize co-op

Heavy losses during a natural disaster?

Try RBS store monitoring & control platform

Experience and Strategy Design for Spaces

 

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UX & Spatial Design 

Gensler Internship

Sola

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Speculation & Spatial Design 

UC DAAP

Future Metro

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Undergrad Thesis

CEPT FD

Workplace